In 2013, the Georgia Institute of Technology sought a partner to provide special events parking expertise, cash handling and staffing for events throughout the year. SP+ University Services was selected through a competitive process, and now manages event parking for the school including the ongoing coordination of schedules, staffing, supplies and budget.

The operations include up to 65 parking attendants, customer service, staff and supervisory personnel to support all campus events such as football, basketball, and baseball games, swim meets, concerts, and performing arts events. SP+ also incorporated the use of Click and Park into the parking operations. By using the Click and Park system, the client was not only able to eliminate the use of cash on the field, but was also able to facilitate a more customer-friendly experience as patrons prepay for their permits and receive tailored routing to the parking facility for which they have access.

With a winning formula for parking, the contracted hours by the client has grown each year and more responsibilities are entrust with SP+. The use of Click and Park also continues to grow with some events selling 100% of available parking permits through the online tool.