SP+ has announced today the appointment of
Jeff Eckerling to serve in the newly created position of Senior Vice President of Revenue and Growth.
Mr. Eckerling is tasked with developing strategies to optimize revenue growth opportunities for the Company and its clients. This would include pricing optimization, demand analysis and generation, marketing services and sales channel management.

“As the largest parking management company in North America, it’s essential that we have the tools and knowledge to maximize the revenue potential of our clients’ parking operations through state-of-the-art marketing programs, data analytics and dynamic pricing,” commented Marc Baumann, President and Chief Executive Officer at SP+. “The in-depth experience Jeff has acquired during the course of his career is well-suited to help our clients connect their current and potential customers to their specific parking needs through new technology, e-commerce and promotional strategies.”

Mr. Eckerling brings a 20-year progressive career with experience leading start-ups and
e-commerce companies, most recently serving as the President at Lift Technologies (now known as Uplift Data Partners) in Chicago. Mr. Eckerling was on the forefront of developing the science of revenue optimization while at Orbitz, where he joined the company in the pre-launch phase and helped it grew to an over $1 billion business.